Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person. On the other hand, feedback and gratification are delayed as participants must wait a astronomical day or two for their results to come in.

U.S. residents spent $469.5 million on online dating and personals in 2004, and over $500 million in 2005, the second largest segment of “paid content” on the web, according to a study conducted by the Information Superhighway Publishers Association (OPA) and http://www.onlinedatingstart.com/latin-dating comScore Networks.